Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Design --- Industrial design --- Creation (Literary, artistic, etc.) --- Design, Industrial --- Mechanical drawing --- New products --- Information resources management. --- Data processing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all

Corporate image. --- Brand name products --- Corporations --- Management. --- Public relations. --- Corporate public relations --- Public relations --- Company image --- Corporate identity --- Industrial design coordination

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable surge of innovation that fueled the boom of the 1990s be sustained? For an answer, Richard K. Lester and Michael J. Piore examine innovation strategies in some of the economy's most dynamic sectors. Through eye-opening case studies of new product development in fields such as cell phones, medical devices, and blue jeans, two fundamental processes emerge. One of these processes, analysis--rational problem solving--dominates management and engineering practice. The other, interpretation, is not widely understood, or even recognized--although, as the authors make clear, it is absolutely crucial to innovation. Unlike problem solving, interpretation embraces and exploits ambiguity, the wellspring of creativity in the economy. By emphasizing interpretation, and showing how these two radically different processes can be combined, Lester and Piore's book gives managers and designers the concepts and tools to keep new products flowing. But the authors also offer an unsettling critique of national policy. By ignoring the role of interpretation, economic policymakers are drawing the wrong lessons from the 1990s boom. The current emphasis on expanding the reach of market competition will help the analytical processes needed to implement innovation. But if unchecked it risks choking off the economy's vital interpretive spaces. Unless a more balanced policy approach is adopted, warn Lester and Piore, America's capacity to innovate--its greatest economic asset--will erode.

Technological innovations --- Economic aspects --- technological innovations - economic aspects. --- Technological innovations - economic aspects. --- New products --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Management. --- Management --- E-books --- New products.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

From the Werkbund to the Bauhaus to Braun, from furniture to automobiles to consumer appliances, twentieth-century industrial design is closely associated with Germany. In this pathbreaking study, Paul Betts brings to light the crucial role that design played in building a progressive West German industrial culture atop the charred remains of the past. The Authority of Everyday Objects details how the postwar period gave rise to a new design culture comprising a sprawling network of diverse interest groups-including the state and industry, architects and designers, consumer groups and museums, as well as publicists and women's organizations-who all identified industrial design as a vital means of economic recovery, social reform, and even moral regeneration. These cultural battles took on heightened importance precisely because the stakes were nothing less than the very shape and significance of West German domestic modernity. Betts tells the rich and far-reaching story of how and why commodity aesthetics became a focal point for fashioning a certain West German cultural identity. This book is situated at the very crossroads of German industry and aesthetics, Cold War politics and international modernism, institutional life and visual culture.

Industrial design --- Design, Industrial --- Mechanical drawing --- New products --- Design --- History. --- 20th century german culture. --- 20th century industrial design. --- architects. --- automobiles. --- bauhaus. --- braun. --- cold war politics. --- commodity aesthetics. --- consumer appliances. --- consumer groups. --- cultural identity. --- cultural studies. --- design. --- designers. --- domestic modernity. --- economic recovery. --- furniture. --- germany. --- historical. --- industrial culture. --- industry. --- institutional life. --- international modernism. --- materialism. --- modernism. --- modernity. --- moral regeneration. --- nation state. --- politics. --- postwar germany. --- social reform. --- visual culture. --- werkbund. --- west germany.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

How technical drawings shaped early engineering practice.Technical drawings by the architects and engineers of the Renaissance made use of a range of new methods of graphic representation. These drawings--among them Leonardo da Vinci's famous drawings of mechanical devices--have long been studied for their aesthetic qualities and technological ingenuity, but their significance for the architects and engineers themselves is seldom considered. The essays in Picturing Machines 1400-1700 take this alternate perspective and look at how drawing shaped the practice of early modern engineering. They do so through detailed investigations of specific images, looking at over 100 that range from sketches to perspective views to thoroughly constructed projections.In early modern engineering practice, drawings were not merely visualizations of ideas but acted as models that shaped ideas. Picturing Machines establishes basic categories for the origins, purposes, functions, and contexts of early modern engineering illustrations, then treats a series of topics that not only focus on the way drawings became an indispensable means of engineering but also reflect the main stages in their historical development. The authors examine the social interaction conveyed by early machine images and their function as communication between practitioners; the knowledge either conveyed or presupposed by technical drawings, as seen in those of Giorgio Martini and Leonardo; drawings that required familiarity with geometry or geometric optics, including the development of architectural plans; and technical illustrations that bridged the gap between practical and theoretical mechanics.

Engineering & Applied Sciences --- Technology - General --- Mechanical drawing. --- Engineering graphics. --- SCIENCE, TECHNOLOGY & SOCIETY/History of Science --- Graphics, Engineering --- Geometry, Descriptive --- Mechanical drawing --- Drafting, Mechanical --- Engineering drawing --- Industrial drawing --- Mathematical drawing --- Plans --- Technical drawing --- Drawing --- Geometrical drawing --- Graphic statics --- Industrial design --- Projection --- Technical illustration